Description MMW

European clubs have to work together at an international level to stay competitive. This workshop on club membership was created to address the rapid growth in international competition and thus:

    * Help clubs to increase membership and therefore their market share;
    * Improve the quality of their services;
    * Co-operate on new or existing products and/or services;
    * Share and exchange knowledge and information;
    * Co-operate in problem solving and on innovations.


The main goals of the workshop are:

    * To create a platform where colleagues of European sister clubs can meet;
    * To bridge and overcome differences;
    * To strengthen co-operation between clubs.


The objectives of the workshop are:

    * To create a European networking group on club membership;
    * To exchange practical information and new ideas regarding marketing actions and marketing communication;
    * To discuss ongoing projects;
    * To learn from each other's failures and successes;
    * To save time by preventing the wheel from being reinvented.


The concept of the workshop means that:

    * Every participant is responsible for bringing and taking his/her own input and information to generate his/her own added value; the workshop moderator/organiser is responsible for bringing possible synergies together.